About The "R"
The story behind the “R”
In the heart of Brick City, Newark, Nj, where every corner holds a story and every shadow conceals a lesson, survival isn’t a choice—it’s an art. Some move recklessly, caught in the chaos. Others move with precision, knowing that power comes not from fear, but from mastering it.
That’s "The R"
Not just a cigar, but a symbol of those who have learned to walk on the opposite side of Fear Street—those who don’t flinch in the face of risk, but own the moment, every inhale, every move.
You don’t run from the fire.
You light it up.
And let the smoke rise like a battle cry.
What "The R" Stands For.
Rebellion. Resilience. Respect.
The "R" is not for everyone—only for those who have earned their place at the table.
It’s a cigar for hustlers, risk-takers, self-made legends—the ones who turn obstacles into stepping stones.
For the ones who don’t fold. For the ones who stay ten steps ahead.
The black and gold represents:
Black – Power, mystery, dominance.
Gold – Success, luxury, and the rewards of overcoming fear.
The embossed "R" in the center is more than a letter—it’s a symbol of authority, of those who don’t follow, but lead. When someone smokes "The R," they’re making a statement:
“I’m not here to blend in. I’m here to take over.”
